We are developing the next generation of e-vapor technologyWhile heating tobacco is one possibility in developing alternatives to continued cigarette smoking, another approach is to generate an aerosol by heating an e-liquid formulation.Our e-vapor products use nicotine that is extracted from tobacco leaves. These battery-powered devices—commonly known as e-cigarettes—vaporize a liquid solution containing nicotine and flavors.We have now launched our next generation e-vapor product platform, which we call IQOS VEEV.The heating technology behind IQOS VEEV, which has begun launching in select markets in 2020, is a new approach to e-vapor generation.It uses IQOS VEEV MESH heating technology—a metallic mesh with...
November 16, 2021
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